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S A N G R A H A
Vernacular Centered Design Foundation
- S A N G R A H VCDF -
A metaphor of sincerity to vernacular crafts, arts and its practitioners
A legacy of truthfulness integrated into every miniscule of Training and Artwork creation
TRUTHFULNESS
At Sangraha Atelier each product, service and process have originality, honesty, and straightforwardness.
PIONEERING INNOVATION
Stimulated to create a service that will change outlook towards artisans, and eventually the lead to excellence in craft, Sangraha Atelier, ever since its inception has been a change bearer.
CULTURAL RESPONSIBILITY
The essence of working lies in the art, craft, stories, and vernacular folklore.
EXCELLENCE
We are passionate about achieving the highest standards of perfection in craft and associated processes, always promoting meritocracy.
SOCIAL COHESION
Creative processes for us is a provocateur and an equalizer whereby learning and sharing become progressive ideals.
VERNACULAR SINCERITY
We are committed to using naturally created raw materials and botanically beneficial processes in the local geographies.
SENSORIAL EXPERIENCE
Our premise is that "hands are not isolated from heart and soul in a craft".
Expressions
Sangraha's commitment to connect art, design with custodians of craft.
Proud of Indian Culture
The Indian art and culture -inspired products and artworks.
We turn to artists and designers who work on Indian concepts to create an indigenous Indian design language embroidery otherwise dominated by Persian art.
Jaspal Kalra
We chose to be handcrafted
Chikankari embroidery is an ancient craft. We connect with skill to keep the workmanship alive. For a Chikankari or Zardosi product of high finesse it takes 2 hands to work tirelessly for days to insert needle in fabric for at least 50,000 times in a single product.
Collect a masterpiece in human artistry to treasure for generations.
“We want our artisans to be passionate about their craft and embroidering becomes a delight for them. We believe that art, technology and honesty can lead to social innovation needed for development of communities in India. Change is individualistic and we only try to nurture a desire to develop and grow”
Dr. Jaspal Singh Kalra
Co-Founder, Sangraha VCDF
